At Rosengarten, we have a long tradition of crafting organic food products. Rosengarten is the organic food brand of Minderleinsmühle, a family-owned company with strong roots near Nueremberg in Southern Germany stretching back to 1776. We draw on our wealth of experience here to turn premium ingredients such as spelt, oats and chocolate into delicious organic food. Together with our customers, we promote sustainable agricultural practices and help preserve an ecologically diverse environment.
From traditional milling craft to innovative natural food company
Based on experience - as the organic food brand of the Minderleinsmühle, we benefit from a centuries-old tradition of business for Rosengarten. The Minderleinsmühle has been owned by the Hubmann family since 1776. In 1983, the current owner Andreas Hubmann took over the management of the company and, with absolute dedication to organic farming, led the company from a former miller's business to one of the pioneers in natural food production. With the inclusion of the Nuremberg natural food brand Rosengarten in 1994, he set the groundwork for today's successful brand image.
Minderleinsmühle is managed by owner Andreas Hubmann. Since 2018, Andreas Wenning has joined the company's top management team as managing director. Since 2023, Irene Reif has strengthened the company's top management team as Managing Director.
"Organic farming and organic products based purely on passion and commitment - that is where our family business has its roots. To this day, we continue this mission uninterruptedly with passion and enthusiasm. We consider it particularly important to constantly offer new product creations in order to always meet the tastes of our customers and to surprise them tirelessly with new organic products. Rosengarten is a main pillar of this, and that's what the brand represents in the end."
The Rosengarten variety of delights
The Rosengarten success story began with mixing and creating a variety of mueslis. Our customers are spoiled for choices between classic muesli mixtures, such as our popular fruit muesli or premium muesli indulgence like our tempting almond raspberry brittle muesli.
Our experience with muesli allowed us at Rosengarten to quickly expand our product range to include confectionery, wafers and pastries. Today, we are one of the largest processors of organic chocolate in Germany, processing more than 1,200 tonnes per year.
In addition to sweet delights for "every day", we also offer savoury snacks. Furthermore, our selection includes special treats for the festive season like Christmas and Easter. Whether original Elisen gingerbread or smiling chocolate Easter bunnies, at Rosengarten you'll find it!
The Rosengarten history
Launch of our webshop
Another highlight in 2022 is the launch of our webshop. In the future, our products can also be purchased via our homepage.
Relaunch of the website and the product range
The relaunch of the Rosengarten brand is still continuing in 2022. In spring, the wafer range was launched in the new design in the shops. The muesli range followed in the summer. The Rosengarten homepage was also redesigned earlier this year.
Kick-off for the second relaunch of the Rosengarten brand
Change to fair chocolate
Rosengarten only allows high-quality ingredients to be used, which are then refined, making a very high quality promise. Since 2020, we only use fair chocolate.
Rosengarten for the first time at the organic exhibitions Bio-West and Bio-Ost
First relaunch of the Rosengarten brand
Rosengarten at the organic exhibition Bio-Süd for the first time
In the south of Germany we have been presenting our assortment at the Bio-Süd-Messe in Augsburg since 2009. We are still exhibitors at this fair today.
IFS certification and first organic exhibition Bio-Nord
Second production site Lebensgarten
Integration of the Rosengarten brand
Participation in the first international Biofach
"Natural food from your local mill"
Expansion of the company
The Hubmanns at the Minderleinsmühle
The Minderleinsmühle has been owned by the Hubmann family since 1776. However, the name Minderlein is still a tribute to the previous owner.
Historical mention for the first time
Today's Minderleinsmühle was first mentioned in a document in the 13th century. At that time, many mills were built along the Franconian creek "Schwabach" to utilise water power.